I had a realization this morning when I was dripping sweat onto the stairmaster. I realized that I no longer want to be someone that reads about the lives of others; but rather, I want to be the person others are reading about. When I was younger, I used to hate reading. Through high school I was enrolled in advanced English classes that required summer reading. Woo!.....It was the worst. If you’ve ever had to read Great Expectations, I’m sure you’re on my side. Needless to say, Spark Notes saved my life for those summer reading assignments. As I’ve gotten older and wiser, though, it’s become apparent to me how valuable reading is to every aspect of your life. I’ve also discovered the negative impact of reading.
Just imagine that you are a farmer. Your livelihood is determined by your ability to raise and sell cattle. To make money, each month you herd your cattle from your farm to the market. At the market, each cow you sell is worth $100.
When first starting a business, it's easy to want to reach "everyone." Because everyone can benefit from your product or service, right?
That may or may not be true, but that's the fastest route to failure. We are often told about the importance of focus in our own daily tasks, so why do we discount focus so quickly when we consider a business strategy?
Typically, most entrepreneurs and small business owners try to reach everyone because of fear of missing out; a fear that you are leaving money on the table by targeting a specific niche.
This is a big problem, and one that I first ran into myself. Then one day I just started analyzing why people do this. After giving it some thought, it just didn't make any sense!
Here's why you should have laser focus on your target market.
Core strength is fundamental for everyone. Whether you are a runner, weightlifter, football player, climber, or stay-at-home parent, having a strong core will help with balance, strength, and injury prevention.
Here's a 34 min. circuit that will get your heart racing and your muscles aching!!
Are you someone that tends to set ambitious goals for yourself but often fall short? Let me reassure you, not only are you not alone, but I actually have the answer your struggle!
There's no arguing that change is difficult. For some reason, we tend to get frustrated when we can't instantly change something that took us months or even years to establish.
Consider that for a second. How many times have you gotten frustrated for slipping up on your diet; for not being able to lose those 20 pounds in a month? Those same 20 pounds that took you 2 years to put on!
Maybe it's not your diet. Maybe you can't seem to quite smoking or drinking. Perhaps you've wanted to meditate but can't seem to sit there for too long.
No matter what you are trying to do or stop doing, it usually comes down to it being a habit....
During my sophomore and junior years of college, I trained at a mixed martial arts gym. It was an incredible experience! Not only did I learn how to better defend myself in what I felt was a more functional discipline than Karate; but I also learned how to fight.
That seems silly to me now, because, despite my size, I'm a very passive person. It takes a lot to get under my skin and fire me up. I mean a lot. I can truthfully say that I've really only reached that point maybe 3 times in my life. But I'll tell you what, I'm a force to be reckoned with once I do.
Let me paint the scene on why that fits into this blog...
I want to reveal to you the number one component to lasting change.
For any change you plan to make in your life, you must have this one thing if you want that change to stick and become permanent.
As part of the NRtia Nation, here's what I promise you:
Experience & KnowledgeHave you ever worked with a professional and felt that they were giving you advice that even they wouldn't follow? (I'm looking at the overweight doctors saying you need to "eat better"). Well guess what, I've been in your shoes.
PassionI have one goal and one goal only, to ensure you succeed! Ever since I started helping others achieve their health and wellness goals, I’ve had a burning desire to see them succeed. Having personally been through the highs and lows of a sports season, struggled through the hardships of weight loss, and undergone the stresses of a career change, I can personally empathize with you and share your same passion for success!
AccountabilityEveryone experiences an ebb and flow of motivation. One day you may feel like you could take on the world. The next you may struggle just getting out of your bed. It’s natural to experience these ups and downs. This was best described by Zig Ziglar, “People often say that motivation doesn't last. Well, neither does bathing, that's why we recommend it daily.” I won’t let you disappear. When you feel yourself starting to slack off, I’ll be there to keep you moving. If you start feeling comfortable and begin to ease up, I’ll push you farther. If you fall, I’ll pick you back up.
Positive AttitudePersonally, I believe attitude is the most important aspect in a coaching relationship and in life. Regardless of your skillset, your experience, or your natural talent, without the attitude and drive to succeed, then all you will know is failure. I have that drive and positive attitude needed to help you reach that next level and beyond!
Standing behind my philosophy that you should put your best into anything you do, I will show up with the expectation that you will give it your all. I will push you and challenge you to help you achieve results you probably thought were never possible! If you are ready to work hard, I guarantee that you can become the best version of yourself!
HonestyI’ll provide honest feedback on your goals, your timeline, and your current performance. Together we’ll establish smart goals that will challenge you while setting you up to succeed. There are too many “get (insert rich, thin, fast, etc.) instantly” scams out there that have skewed society’s perception on the time it takes to make a change or achieve a goal. I’ll be the first to tell you that lasting change takes time to develop.
My first piece of honest advice is that my services aren’t for everyone. You will probably not benefit from my coaching if...
About the Author
Steve is a certified professional coach, certified Reiki practitioner, and a certified personal trainer. Training in these 3 areas has helped to develop his holistic view of life and fully understand the profound impact that each of these areas has on one another.